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Sponsorship Agreement with Rutgers Athletics Announced

October 5, 2010
Somerset Medical Center has signed a five-year sponsorship agreement with Rutgers University Athletic Department (Rutgers), Nelligan Sports Marketing, Inc. (NSM) announced today. As part of the new agreement, Somerset Medical Center will have a substantial presence in Rutgers’ marketing and promotions of its sporting events, related activities and community involvement.

"We are pleased to welcome Somerset Medical Center to our family of corporate partners," said Tim Pernetti, Director of Intercollegiate Athletics at Rutgers University. “Somerset Medical Center is a leader in the healthcare field with deep roots in Central New Jersey and a tremendous commitment to the community.”

“We are excited to be part of Rutgers’ proud athletic tradition,” said Ken Bateman, president and chief executive officer of Somerset Medical Center. “This partnership is a natural fit for us as we look to further build our reputation in the field of sports medicine.”

Somerset Medical Center is the official health care provider for the Somerset Patriots minor league baseball team and Sky Blue FC women’s professional soccer team, which plays at Rutgers University’s Yurcak Field. Its Sports Performance and Rehabilitation Center, located at TD Bank Ballpark in Bridgewater, offers sports medicine services for athletes of all ages, including individual and group training sessions, specialized wellness programs, rehabilitation services and massage therapy. 

Mark Donley, Vice President, Nelligan Sports Marketing, stated, "From the beginning of our discussions with Somerset Medical Center, their enthusiasm about partnering with Rutgers Athletics was evident. The marketing and community outreach initiatives that we will implement through this program will provide premier exposure to the Rutgers University constituency of alumni, students, parents, faculty, staff, and fans in general.” 

A nationally accredited, 355-bed regional medical center located in Somerville, Somerset Medical Center provides a variety of comprehensive emergency, medical/surgical and rehabilitative services to Central New Jersey residents. Its specialty services include comprehensive cancer care at its Steeplechase Cancer Center, a Joint Surgery Institute ranked among the top 10 percent in the nation by HealthGrades, robotic surgery, a Primary Stroke Center, sleep medicine, cardiology, emergency care and sports medicine. For more information about Somerset Medical Center, visit

Rutgers University, based in New Brunswick NJ is the state university of New Jersey. With an enrollment of more than 54,000 students, and an alumni body in excess of 390,000, Rutgers is the largest university in the NY DMA, and the largest Division I collegiate sports program in the largest market in the country. It is physically situated in the central NJ, 35 miles south of New York City, and 50 miles north of Philadelphia.

Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through its corporate relationships. NSM's high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented. In addition to the Colonial Athletic Association, NSM represents some of the elite college properties in the country, including the Horizon League, the Pac-10 Conference, the Patriot League, Brown University, the University of California Santa Barbara, Colorado State University, Eastern Michigan University, Fairfield University, Florida Atlantic University, Indiana State University, Indiana University-Purdue University Fort Wayne, the University of Louisville, Marquette University, Middle Tennessee State University, Monmouth University, the University of Pennsylvania, Princeton University, Providence College, Rutgers University, West Virginia University, the University of Wisconsin-Green Bay, the Champs Sports Bowl, the Capital One Bowl, the Orlando Citrus Parade, and the Penn Relays.

For more information about Nelligan Sports Marketing, please visit